happy st. patricks day!

As we get closer to the start of spring, the shift in seasonal cooking continues to show in the data. While chicken and dinner recipes remain the most popular overall, fresh ingredients like cabbage, carrots, and lemons are heavily trending up this week.

We’re also seeing “Easter” and “Spring” climbing the category ranks, and “fresh” has made an appearance as a brand-new top adjective. Winter comfort categories are continuing to slide down.

Facebook saw some solid growth numbers again this week. Miguel’s Cooking With Fire added 44K followers, Panlasang Pinoy grew by 24K, and Joshua Weissman picked up 21K. The Belly Rules The Mind was the fastest-growing Instagram creator by percentage, jumping 6.5%, followed closely by Vincenzo’s Plate at 6.1%.

Have a wonderful week,

Methodology: Top food blogs are defined as those running Raptive ads with 100K+ combined followers on Instagram, TikTok, Pinterest, and Facebook. Lifestyle, cocktail-only, and aggregator sites are excluded. This week we’re tracking 972 sites.