Best Served Hot: November 16–22, 2025

hello and welcome!

I’m Rachel Cunliffe, a food blog designer at cre8d design and data scientist, and this is your weekly, actionable look behind the scenes of the world’s top food blogs*.

Every Sunday, you get exclusive trend analysis and clear-cut insights. This week, we dive into social media data–which platforms top food bloggers are promoting, and detailed statistics for Instagram.

Have a burning question about the food blog industry? Let me know and I’ll look at analyzing the data for a future issue.

If you find this analysis valuable, please help keep this project sustainable by sharing this Substack with your food blogging friends.

Thank you!

*Top food blogs was originally defined as those running Raptive ads, but now that Raptive has lowered its criterion for inclusion, this definition has been adjusted to sites that also have more than 100K combined followers on Instagram, TikTok, Pinterest, and Facebook. Lifestyle, cocktail-only, and aggregator sites are excluded. This week we’re tracking 979 sites.