Best Served Hot: May 3–9, 2026

Hello!

This week I’ve created a lot of new Instagram charts for you! The average number of Instagram posts/reels by a top food blogger in the past week was 4 and the most popular time to add those was 10 AM – 12PM Eastern. 54% of those posts/reels contain a call-to-action indicating the use of an auto-DM reply tool like Grocers List or ManyChat.

100daysofrealfood was the most active creator with 59 posts/reels, while chelseasmessyapron had the most comments overall, nearly 30,000 comments! kidfriendly.meals saw the highest engagement rates, averaging nearly 5,000 comments per post/reel, and buzzfeedtasty had for the single most viral hit of the week with a reel ranking Korean Fried Chicken that reached over 110,000 likes.

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Methodology: Top food blogs are defined as those running Raptive ads with 100K+ combined followers on Instagram, TikTok, Pinterest, and Facebook. Lifestyle, cocktail-only, and aggregator sites are excluded. This week we’re tracking 588 sites.

Cover: Cinco de Mayo