Best Served Hot: April 5–11, 2026

happy easter!

Hello!

Naturally, Easter is front and center this week. It’s climbed to #4 in recipe categories, and carrots holding strong at #3 in ingredients, ham rising to #5, and eggs making a brand new entry at #7. Chocolate stays loyal at #4, and strawberry is climbing fast at #8. On the descriptor side, “vegan,” “healthy,” and “sweet” are all trending up. Five new adjectives entered the top 20 this week: spicy, classic, simple, mini, and keto.

On social, the_pastaqueen was Instagram’s biggest mover by far with an extraordinary +103K, and miguelscookingwithfire dominated Facebook with +81K. Among rising stars, nickskitchen led percentage growth at +10.2%, with ryannordheimer at +5.3% and fantabulosity_blog at +4.7% close behind.

If you find this analysis valuable, please consider sharing this Substack.

Have a wonderful Easter,
Rachel

Methodology: Top food blogs are defined as those running Raptive ads with 100K+ combined followers on Instagram, TikTok, Pinterest, and Facebook. Lifestyle, cocktail-only, and aggregator sites are excluded. This week we’re tracking 984 sites.

Cover: Easter Sunday